Shocking ad campaign: helpful or hurtful?

A hospital in Georgia is currently running an anti-obesity ad campaign. The stark black-and-white images of obese children are shocking. Each of the ads shows an obese child along with a blunt message.

In one ad, a young girl who may be 200 pounds or more looks unsmiling, straight into the camera. The message below her reads: "WARNING. My fat may be funny to you but it's killing me."

Harmful or hurtful? Experts are lining up on both sides. I contributed a guest post to my publisher's blog about it this morning. You can read my post about this shocking obesity ad campaign here.

You can see all of the images from the ad campaign at Huffington Post here. What do you think? Is Georgia cruelly stigmatizing overweight children? Or is stark honesty about weight necessary for instigating change?